The Right Way to Wrap Up a Marketing Project

As I hosed down my muddy boots and shovel then raked the pruned leaves and sticks into the trash, I thought about marketing. Most people would compare marketing to a blooming flower garden, which is true. You prepare the soil (branding and messaging), plant the seeds (content), you water and weed (nurturing campaigns) and finally harvest (convert leads to customers). But I was thinking of something simpler – cleaning up so that you’re prepared for the next project.

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